Lifetime Value Platform
InMobi Lifetime Value Platform (LTVP) is a free mobile platform that allows publishers and developers to better understand their users and empowers them to strategically engage with app users, helping to maximize Lifetime Value and ultimately increase app revenues. All of this is done using the same dashboard!
LTVP contains a segment-oriented tool they like to call "Whale Watching" that is used to define and monitor a specific set of users. You can organize users by time engagement, purchase history, app launches, advancement and county. LTVP includes the ability to track in-app behavior such as user engagement, purchase trends and level completions. This information can then be used for cross promotions to target users with 'dynamic actions'. The platform facilitates targeted response campaign management which if utilized by advertisers and publishers, improves the consistency of user experience. InMobi's website displays their targeted response strategies: |
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