InMobi
What is it and what does it do is the first question on your mind. In short, InMobi sells, distributes and helps make mobile ads. Lets break it down by a company overview followed by the products InMobi provides. First, the experts at InMobi provide insights on the mobile app space using mobile consumer behavior research. With InMobi insights and services, advertisers and publishers can drive downloads for mobile apps while attaining high quality users across the globe, and utilize InMobi analytics to drive brand engagement leveraging user quality insights and audience segmentation to maximize ROI. The InMobi creative team develops rich-media ad campaigns built especially for all mobile platforms as seen with clients such as Dove and Adidas. In the above image from the InMobi website, drive leads is a highlighted benefit. In the book Go Mobile by Jeanne Hopkins and Jaime Turner (2012), I learned that consumers who show attention and interest in a product are called the prospects. The prospects will click on your links, fill out a form etc. After the prospect takes that step, they are considered leads. A lead is converted into a consumer only after they actually buy the product or service. InMobi's platform generates leads to become converted into a consumer.
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SDK | Mobile Advertising
"Leverage the power and richness of InMobi’s audience platform built on data segmented from over 691 million unique users each month to reach the right audience, at the right time and in the right place. With over five billion user interactions collected daily from across the globe, we have one of the largest data stores with derived audience insights and behavior. Data from globally-trusted third party providers further supplements our segmenting capabilities."
InMobi offers software development kits (SDK) for Publishers and Advertisers. InMobi’s self-service technology enables advertisers to create, optimize, analyze, and manage mobile ad campaigns easily and effectively and helps get mobile campaigns up and running in a matter of minutes. Once the campaign is live, users can analyze the number of clicks and downloads generated for the mobile ad.
The Targeting option allows InMobi users to deliver their ads to specific countries and populations, enabling advertisers and publishers to focus on a customized audience. The following types of targeting options are available on the platform:
The Targeting option allows InMobi users to deliver their ads to specific countries and populations, enabling advertisers and publishers to focus on a customized audience. The following types of targeting options are available on the platform:
InMobi's monetization platform which allows publishers to make money by showing innovative and engaging ads from the world’s top brands and maximize eCPMs (effective cost per thousand impressions). The best part? The InMobi Ad SDK has a quick and easy integration of just 3 lines of code necessary to integrate InMobi ads with the desired application. With this code, publishers and developers can set up their app to start receiving ads in less than 5 minutes. This SDK focuses on improving monetization and enhancing user’s in-app experience with the use of analytics capabilities designed to measure user behavior. As an innovation leader, InMobi is designed for the two dominate platforms that now combine to nearly 90% of the market (Mobile Future In Focus 2013). Also, the InMobi Ad SDK 4.0 for iOS is conveniently designed to work across all iOS platforms.
“Smartphones and tablets now drive 1 out of 3 minutes spent with digital media” - Digital Future In Focus 2013
InMobi is the largest independent ad network in the mobile space due to their intelligent analytics tools that deep-dive into user behaviors. These tools enable advertisers to customize the user experience accordingly. Their success is attributed to their easy-to-use InMobi Studio capabilities that include a variety of innovative ad formats developed to provide rich consumer experiences. The products InMobi offers simplifies the process for advertisers and agencies to deliver and measure multi-platform in a nation that has over 125 million smartphone consumers (Mobile Future in Focus 2013).