The Digital World Is Here To Stay
It is no surprise that the integration of mobile advertising has become a major player in the digital game. It has become essential for business to adapt and strategically plan to cross-platform advertise. Mobile Future In Focus (2013) describes the current era of individuals constantly on their smartphones and tablets as “a new paradigm of digital media fragmentation in which consumers are always connected”.
Consumers are more engaged now then ever before, however, this proposes a challenged to advertisers and marketers to break through the clutter and really get their message to resonate with consumers, a process that has to be done in 20 seconds or less before the consumer becomes uninterested and moves on.
"This constant flow of information is not only changing how, when and where consumers engage with media, but is also disrupting established revenue streams, making it paramount for businesses to adapt or risk being left behind" (Mobile Future In Focus 20013).
Thus, many companies and start-ups around the world are competing to provide products and services the digital world is generating. Businesses must learn about how their audiences are behaving in this multi-platform world.
InMobi is one start-up that has made its mark globally and will continue to be a mobile innovator. InMobi is an independent ad network, "an organization that that places ads across a variety of mobile websites "(Hopkins and Turner, 2012). InMobi provides advertisers, publishers and developers with innovative global solutions for mobile advertising; their website states,
Consumers are more engaged now then ever before, however, this proposes a challenged to advertisers and marketers to break through the clutter and really get their message to resonate with consumers, a process that has to be done in 20 seconds or less before the consumer becomes uninterested and moves on.
"This constant flow of information is not only changing how, when and where consumers engage with media, but is also disrupting established revenue streams, making it paramount for businesses to adapt or risk being left behind" (Mobile Future In Focus 20013).
Thus, many companies and start-ups around the world are competing to provide products and services the digital world is generating. Businesses must learn about how their audiences are behaving in this multi-platform world.
InMobi is one start-up that has made its mark globally and will continue to be a mobile innovator. InMobi is an independent ad network, "an organization that that places ads across a variety of mobile websites "(Hopkins and Turner, 2012). InMobi provides advertisers, publishers and developers with innovative global solutions for mobile advertising; their website states,
With 350+ data scientists, engineers and analysts spread across the globe, we continue to lead the industry in building architecturally superior mobile-first platforms.
Mixpanel is another leading company who specializes in analytics capabilities for businesses to utilize data to learn more about their consumers activities and changing trends. Mixpanel's analytics platform, designed for both mobile and web, allows businesses to improve their product by following along as people experience it. Similar to InMobi, Mixpanel permits users to optimize every notification to ensure mobile app-users or web users stay engaged.